01
“Positioning”
The early stage of personal brand building
it is "who am I". Based on market research interviews and in-depth communication with Daren, the company will help Daren achieve early self-positioning services. The establishment of the character design needs to be based on the creation stage of "good-looking outer bag", including but not limited to facial feature analysis, face and body shape analysis, makeup plan, styling advice, diet management plan, hair and skin care plan, etc., and strive to be a master Tailor-made public images with good recognition can attract the public's attention, deepen the public's memory, and enhance the stickiness of fans.
02
“Empowering”
The early stage of personal brand building
It is "what to do". On the premise of sound preparation in the early stage, the company will teach talent how to mobilize fans' emotions through improvisation during the live broadcast, increase fans' activity and ensure the popularity of the live broadcast room. It will also teach talent how to further improve their logical thinking ability and reaction ability, calmly respond to the questions of the audience in the live broadcast room, guide the audience to pay attention to the live broadcast room and reach a fan relationship. At the same time, talent also needs to participate in various online and offline program activities, including advertising, short videos and other shooting tasks according to the company's and its own operation and publicity needs.
03
“Grow up”
Later stage of talent strategy development
It is, "how to do it". We should understand that an excellent anchor is not achieved overnight. Only by treating the live broadcast with care can we gain fans and grow. On the premise of having a certain fan base, the company will establish a relatively stable live broadcast period for the anchor, so as to constantly contact new audiences and increase the possibility of developing loyal fans of the anchor; Next, the anchor also needs to constantly improve the quality of his interaction with the audience, know how to drive the atmosphere of the live broadcast room in a timely manner, keep the audience's eyes, and win more traffic; At the same time, the operation team will also give some further suggestions according to the live broadcast performance of the anchor. The anchor also needs to improve the sincerity and interest of the live broadcast through continuous learning or creativity, and extend the life cycle of fans, so as to gain more audiences' love.
04
“Breakthrough”
Later stage of talent strategy development
It’s about “how to breakthrough”. Nowadays, the host’s identities are becoming more and more diverse, and the live broadcast content is also breaking through all areas of our daily life. Celebrities, government and enterprise personnel, and several others have joined the ranks of new hosts. In terms of breadth and depth, further enriching industry content accelerates the daily and professional trend of live broadcasting. During the pandemic, under the condition that many students couldn’t restart offline classes, teachers, online training and professional teaching broadcast styles were growing on the platform. Clearly, broadcast can update a new working style, and also complete its quality, and at the same time we could see the creativity which exist in our hosts. The company will also do its best to awake the host’s new skills under hard professional industry challenges in order to fulfill the viewers satisfaction.
